The purpose of magazine film review
Film reviews serve a different purpose to film posters as film posters are meant to give the audience a taster as well as a short idea about what they can expect in a movie. Film reviews on the other hand are directed at people who want a coherent and developed opinion on a movie, in order to decide whether they want to see it or to get a better understanding of a movie that they have just watched and find out its context. The interaction that the audiences have with those two mediums is quite different, this is important as the general public rarely spend more than several seconds analysing a poster meaning that the message that it sends has to be compact and to the point. A film review is expected to take up more of a person's time and as such a completely different approach is taken when producing the posters as it's aimed at a different sort of audience.
Film reviews are an important part of film's marketing campaign as a review can make or unmake a movie which does give a film review a certain element of risk. However most movies decide to go through with giving a film magazine a chance to preview the movie and to write a review about it as it is a form of free marketing that especially if present in a magazine with some renown can promote a movie which leads numerous film companies to just ignore the risk and go through with it.
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