Tuesday 20 September 2011

Posters

Film posters are produced to advertise a movie, lots of time and money is spent to get the poster done in the best way to promote the movie and tell the viewers allot about the film via pictures rather than words. There isn't enough space to put too many words on the poster, this would not be effective as people usually see poster as they are walking past or a bus is going past.


This I-Robot poster is a good example of a film poster as it has a lot of the usual conventions of one. It obviously has the movie title in bold very clear for everyone to see, this is especially necessary because people need to easily see it. Under the title there is a tag line "one man saw it coming", this is the catchy phrase that given to the movie, which gives some insight to what the Narrative, toe and plot. I would guess it is about one man going against the world. There is also a big iconic picture of the star, will Smith, which everyone will recognise, allot of people will also only go and watch the movie just because of Will Smith. The picture of will smith shows him with a very serious face, which again shows the tone of the movie, this is useful because Will Smith also does allot of light hearted films, so the promoters don’t want the audience to get the wrong idea. The background of the poster shows many lines of robots, this gives the audience a glimpse of the theme of the film, it also gives a clue to what the genre is, science fiction. 



Below is a picture of the "Romeo and Juliet" film poster.
 This "Romeo and Juliet" film poster is quite unconventional as it has four smaller posters to create one large poster. each poster has its them, "hope", "Vengeance", "Despair" and "Love", these are also the themes of the film this informs the audience about the theme and plot. Using four different posters will also appeal to different audiences as it is portraying different genres, people who enjoy romantic movies will see "love" and think that this is the movie for them, on the other hand people who like action and violence will see "vengeance" and a picture of people holding guns and think it’s a movie they would like to see. The poster does follow allot of the usual conventions too like the names of the stars in the movie which will create allot of attention around the movie especially with an A list actor like Leonardo Dicaprio, there are also pictures of the stars; Leonardo Dicaprio and Claire Danes. The title of the movie is very important, especially with a one as famous as this, "Romeo & Juliet" this is the most clear thing on the poster so it can’t be missed, this is important for every poster. Romeo & Juliet is one of the most famous stories in history and almost everyone knows it, this is reflected in the tag line "The greatest love story the world has ever known", this is an effective tagline because it is probably true, it will also make the people who don’t know about the story go and watch it because they are missing out on something that they are supposed to know.

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