Poster Comparison

 

Above are example of film posters from the sub genre of romantic comedy, they follow the same conventions used to create film posters for this genre. Both of the posters have huge pictures of the main star actors of the movie, as this is the main part of the movie, we usually can predict what is going to happen in a romantic comedy but the famous actors are the ones who draw the viewer to a certain movie. The images if the main actors are also light hearted, in the "Hitch" poster Will Smith has a big smile on his face, and in the "Just go with it" poster Jenifer Aniston is not looking happy as she gives a happy Adam Sandler her ice cream, this light heartedness sets the tone for the film. Another similarity between these two posters is that they use bright colours, red, white, blue, this gives the poster a much softer feel.

Romantic comedy film posters are done very differently to other genres like thrillers. Example of thrillers are below, this is less about the star actors and more about the action, as we can see in the "Killer Elite" poster where we see people holding guns. Also the people on "killer Elite" are not immediately recognizable as the pictures of the actor’s aren’t as big as on the romantic comedy poster. Also the expressions on the actor’s faces are much more serious, giving an insight to the potentially tense nature of the film. The colour schemes on the romantic comedy posters were very soft however on these thriller posters, they use red, black and grey giving it a very intense feel, which is what they are trying to achieve as thriller films are meant to be intense.

The way a film poster looks is heavily based on the genre of the movie; Promoters have to get this right as they need to convey the right message about the movie to the people looking at the poster. If a thriller poster looked like a romantic comedy poster the movie will attract the wrong audience, which will bring its movie ratings down.